Oft Interiors Ltd., a renowned design team, drew inspiration from the visual nature of humans to create a cinema that captures attention through a strong visual center. The centerpiece of the design is a geometric structure of lamps suspended in the air, symbolizing the limitless world of movies. This "floating imagination" serves as a beacon, drawing consumers into the cinematic experience.
The design sets itself apart through its brand positioning. Aimed at creating a high-tier cinema, it offers an unparalleled movie-watching experience to local consumers. This flagship overseas cinema serves as a benchmark, with its design style and operation philosophy to be replicated across more chain stores.
The realization of the design required the designer to act as the director of the space. From brainstorming to material selection, cost control, and visual content presentation, the designer had to maintain overall control. The design process was not just about logic but also about translating the language of materials into a complete creative output.
The design's interaction with its audience is enhanced through the careful selection of materials. The surfaces, from lamps and lanterns to walls, floors, and ceilings, are composed of materials that have their own language. The designer's role was to translate this language into a unique spatial temperament.
The project, which started in 2018 and concluded in 2019, marked the first overseas expansion of the Emperor Group. The design was based on a survey of the local entertainment and consumption environment, which revealed a scarcity of high-end cinemas in the region. This insight drove the design's focus on creating a high-tier cinema experience.
In conclusion, 'The Origin of a Creation' is a testament to the power of design in transforming spaces and experiences. It proves that design is not just visual but also a process of visualization. With its innovative approach and attention to detail, Oft Interiors Ltd. has created a cinema that is not just a place to watch movies but a space that immerses the audience in a world of imagination and creativity.
Project Designers: Oft Interiors Ltd.
Image Credits: All images used in the submission was taken by Dennis Lo.
Project Team Members: CM Jao
Ken Cheung
Melanie Lam
Project Name: The Origin of a Creation
Project Client: Oft Interiors Ltd.